Ross' Weekly Sip: Loveblock Sauvignon Blanc Marlborough
There is no question that over the last 20+ years Kim Crawford has become one of the largest, and most well-known names in the entire world of wine. In 2009 the branding was acquired by Constellation, a NYC based firm known for gobbling up alcoholic beverage brands all across the globe. Only ten years later, Kim Crawford became the first New Zealand winery to produce 1 million cases…and that’s just what they made for the US market.
Now what if I told you that there is a real-life Kim Crawford, who along with his wife Erica, set out to build a mega-brand and sell it, to facilitate their true desire. Kim and Erica dreamed of their own estate, something they could leave for their kids, but vineyard land in New Zealand doesn’t come cheap.
So how did they pull it off? In the early 90’s Cloudy Bay was king. They were the original Kiwi Sauvignon Blanc built for export, but they grew too fast, and the wines quickly became allocated across the states. In a recent lunch with Kim, he described to me how he strategically stepped in behind them, with his similarly styled wine, to fill the void as restaurants and retail quickly ran out of Cloudy Bay. It wasn’t long before Kim Crawford was on every shelf in the country. In ten years, they had built their empire and sold it off to start their dream project.
That’s where Loveblock comes in. Today Kim and Erica organically and bio-dynamically farm over 200 acres of land in Marlborough and Central Otago, on their own estate. The wines are a far cry from their overtly aromatic Kim Crawford counterpart. Kim explained it to me as a mature style, and what he hopes to be the future of New Zealand wine. Loveblock is reminiscent of the iconic Cotat and Dagueneau wines of Sancerre, focusing on structure, texture and mouth-feel, as opposed to aromatics. Although it bares the same screw-cap top (which Kim was the first to champion), Loveblock is truly a connoisseurs’ wine.
Loveblock Sauvignon Blanc is available at all of our Mike’s locations. Give it a try, it may change the way you view New Zealand Sauvignon Blanc. $17.99
The Kansas City Wino